Today, a diamond engagement ring is one of the most recognized symbols of love and commitment. But have you ever wondered where the idea came from — and why diamonds became the ultimate expression of “forever”?
A Love Story That Began in 1477
The tradition of giving an engagement ring dates back centuries, but the first recorded diamond engagement ring appeared in 1477, when Archduke Maximilian of Austria proposed to Mary of Burgundy. He commissioned a gold ring set with thin, flat pieces of diamonds arranged in the shape of an “M.” This royal gesture captured the imagination of European nobility, and soon diamond rings became a symbol of status, wealth, and romantic devotion among the elite.
From Royalty to Romance: The Evolution of the Engagement Ring
During the Renaissance and Victorian eras, engagement rings evolved into intricate designs combining diamonds with other precious gems. Each stone often carried symbolic meaning — rubies for passion, sapphires for loyalty, emeralds for hope. However, diamonds remained rare and were still considered a luxury reserved for the wealthy.
It wasn’t until the late 19th century that diamonds became more widely available. In 1867, vast diamond deposits were discovered in South Africa, sparking a diamond rush that transformed the jewellery industry. With more supply, jewellers began incorporating diamonds into engagement rings for a broader audience.
“A Diamond is Forever” — The Campaign That Changed Everything
The true turning point came in 1947, when the De Beers company launched one of the most successful advertising campaigns of all time:
“A Diamond is Forever.”
This simple yet powerful phrase linked diamonds with eternal love and commitment — concepts that resonated deeply with couples worldwide. The campaign also helped establish the tradition that a man should spend two months’ salary on an engagement ring, an idea that became a social norm.
Why Diamonds Remain the Symbol of Everlasting Love
Beyond their sparkle and brilliance, diamonds are admired for their durability — they are the hardest natural material on Earth. Symbolically, that strength mirrors the enduring nature of love and partnership. Over time, the diamond engagement ring has evolved into a deeply personal expression of a couple’s story, reflecting their style, values, and connection.
Modern Meaning: Personal, Ethical, and Timeless
Today, couples are reimagining what engagement rings mean to them. Many choose lab-grown diamonds, ethical sourcing, or even custom designs that tell a unique story. What hasn’t changed is the sentiment behind the tradition — a diamond ring still represents love, promise, and a shared future.
💍 At Lily Jewellery Manufacturing, we believe every engagement ring should be as unique as the love it celebrates. Whether you prefer a timeless classic or a modern custom design, we’ll help you create a ring that tells your story — from sketch to sparkle.